The idea is in the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and most importantly from a business standpoint–which ideas generate income? That’s the key question.
Sometimes our minds settle into “sleep mode” and attempting to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The better marketing ideas you draw through the better the chances of you finding that golden nugget. There are several approaches to move Inventhelp Product Development from grey to green matter. Here are some tips:
Don’t Leave Home Without One – Write it down! Regardless of how many ideas you might have, always have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record thinking. One never knows when a concept may surface. If you’re like me, from pen may be away from mind!
One of the better tools will be the smartphone. The QWERTY keyboards are well designed for rapid idea recording. And, if you find yourself without any way of writing it down, well…leave your voicemail.
Find the Right Environment – If you think better in a quiet room ensure you start brainstorming in that setting. We have been often flooded with excessive “noise clutter” inside our casual and working lives. If quiet is what exactly you need, then look for the empty conference room (or janitor’s closet) from calls, emails and interruptions. Realize that quiet place and let your mind settle. Have a deep breath and clear the clutter, blow out your brain dust and tune in to the silence.
Some of your very best ideas surface in the strangest places. Yes, the shower is a good place. For a few odd reason my mind works well inside the shower. Perhaps it’s the positive ions or the running water from the minor key of nature (most sounds of nature are in a minor key to suit your needs musicians). Granted, it may be hard to publish down ideas inside the shower, but for some odd reason ideas often flow with all the water.
So when you locate the right environment, write ALL those ideas down. Stupid ideas. Strange ideas. Left field ideas…each of the ideas.
Timing is Everything – Some brains think better each morning and some better within the evening. Some don’t think in any way but that’s another matter.
To me, my brain is sharper each morning. Once that mug of coffee hits my neurons and mixes with a few dopamine my mind is off and running. Thus, when it is ideas you need, make sure to set aside focused time to jot down How To Patent An Idea at the duration of peak intellectual alertness.
If you are on the other side and your brain is likely to set using the sun, make sure to capitalize on the “night person” benefits. One advantage of the night owl personality is that great ideas may come during the night, rest within your sleeping brain, and then upon waking they provide just the solution you were looking for. The saying, “sleep into it” has more benefits we realize. Not only does sleep encourage patience however it allows suggestions to ferment and incubate.
Whiteboard Magic – The whiteboard is one of the best brainstorming tools ever invented. Basically If I don’t use a whiteboard I discover it hard to think, especially when I have to “think out loud.” Just look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even if you are like me as well as your handwriting looks encrypted, the white board is a great tool to “let everything flow.” The white board enables writing, erasing, easy editing, multiple colors and best of all—it forces one to keep your thoughts brief. Furthermore, ideas from the group meeting can be incorporated onto the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical together with the words/ideas you record. Clear, concise and in-depth strategic marketing analysis is really a natural by-product of great whiteboard use. Don’t underestimate the simplicity of this tool. Cavemen may have written the initial wheel on the first whiteboard (cave wall), so don’t forget its value. Have one both at home and some at the office. You will be surprised just how valuable a tool this erasable slate can become. And, if price is not just a barrier, utilizing a whiteboard that records and prints your brainstorms is the best of both worlds.
Many Brains Makes Lite Work – Proverbs states that “in many councilors there exists wisdom”. In marketing the identical holds true. There is just no alternative to objective filtering brought on by multiple minds taking a look at multiple ideas. The mass mind meld usually is most effective at the start of the brainstorming process because a small group of people can often generate rapid fire ways to start this process. After the shotgun of thoughts, words and ideas is positioned on paper or whiteboard, the entire process of narrowing down the winning ideas begins. Give and take together with healthy debate and interaction can also help using this process.
But bear in mind, it’s best to get a team leader within this process. When there is no person to direct the concept stream it is easy to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, also have a goal in mind for the ideas. Ask yourself, “what is the function of these ideas?” Ask, “How can we offer new products or services from what we should learn and discover?” And above all, let the results speak by themselves. The conclusion in the process may be different compared to the beginning so don’t be ynqnob to change, stop, drop or add new goods and services after the storm is finished. Brainstorming, like a storm, assumes a life of its very own-so let Patent Helper do just that.
Don’t Forget about the Customer – The most effective goods and services are customer driven, not company driven. Soliciting ideas from your internet site, comment boxes and concentrate groups are critical. As an example, one company I dealt with had a difficult time choosing a product color. So, a simple survey with 3 to 5 color choices and a radio button selection interface was all we needed to gain feedback from web customers. Since your internet site is working 24/7, let it end up being the way to obtain free market research. Hiring a professional focus group marketing company may be cost prohibitive, so utilize calls for your current customers, web site surveys and trade events as a source of decision data. So try it out and go get the right place, timing, whiteboard and brain trust. Then, let the thoughts begin!